Let's Use Any Method at Our Disposal to Reach the Lost

Jesus's last words on earth were not sad. The last thing he said was to go make disciples of all the nations.

Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.” - Matthew 28: 19-20

This is the "Great Commission."

But how good are we at doing this? Growing up in the church I was taught about it, but I don't recall really emphasizing the Great Commission.

There are hundreds of thousands of churches in the United States. Some preach hellfire and damnation. Others preach prosperity and positivity. Some teach practical life application of the Bible. Some preach straight from the Bible. And some will preach about Jesus...

But if the last thing Jesus said was to "Go and make disciples," how come we don't do a better job of this?

Local churches, why aren't you doing a better job at this?

Sure, you may have food drives, angel trees, and back-to-school fundraisers, but are you actually telling people about Jesus? Is that making disciples?

Sometimes yes! Sometimes no. None of that is bad. I think most of the time we tell others about Jesus through our actions, not words.

But, are we verbally telling others about Jesus?

There is a really big way that the local church can spread Jesus's message that they aren't utilizing: their website. Specifically blogs.

I recently looked at a little over 100 church websites across the country. And guess what?

Less than 20% (18 total) of them had a blog of sorts. And of those with blogs, less than 10 were active and what I consider "good."

That's a problem. A really big problem.

Blogs are a good thing. They aren't what they were in the early 2000s - amateurs publishing random stuff online just to get attention.

Blogging is different today. It's strategic. It's methodical. It's intentional. It's how you get people's attention.

Blogs are used for thousands of people's personal brands and for businesses to attract more business. I mean come on, even plumbers have blogs now.

3 Important Benefits of Having a Church Blog

There are so many benefits for your church to having a blog.

1. It's a Way to Spread the Gospel

First and foremost, having a blog is a way to share the Gospel with people. That's what we're supposed to do after all, right?

Sure, you may have your sermons online. But when was the last time you watched a 30+ minutes video online and you weren't trying to fix something?

People will read a sermon recap that is paired with the video. Trust me, people still read.

2. Become Easier to Find on Google

Without going into the specifics, building a blog helps Google find your church. A blog shows Google that you are providing content relevant to its users. Remember, your church is competing with Google online.

Google wants to give its customers the biggest value when they are searching. Having a quality blog will help your church stand out from the crowd and make it easy for Christians and non-Christiansd to find your church website and give you a visit.

3. Help Your Congregation Follow Jesus

A church blog isn't just for non-church members; it's for your congregation. Having weekly blog posts could help in many ways:

- create talking points following the Sunday sermon

- equip them to share the Gospel

- provide curriculum for their small group/community group/etc.

- Share the message with friends locally and globally

All of this being said, what is the point of this post? Well, my job is to help your church follow Jesus in his Great Commission.

Introducing, Evangelize.Digital.

Evangelize.Digital is my way of helping churches and Christian communities spread the Gospel online, especially through written blogs.

"Now there are also many other things that Jesus did. Were every one of them to be written, I suppose that the world itself could not contain the books that would be written." - John 21:25 ESV

Is this a fancy or "christian-ese" way to say "marketing?" Maybe, but I'll let you be the judge of that.

I want to help local churches in their missions. I want others to know Jesus just as bad. Let's start working together on creating a sustainable plan for building content for your church.

You can schedule a free meeting with me here to get started.

Not interested in a meeting but want some free tips anyway? Fill in the form below to sign up for my weekly email. You'll get something in your inbox every Thursday or Friday morning.

Thank you for your time reading this post. Let me know your thoughts in the comments, by email, or another medium. I'm always looking to refine my content and provide better information.